20 years in the making.
I've been building websites for 20 years — starting out coding by hand, moving through software engineering and freelance work along the way. Record labels, vets, tradespeople, hospitality — every project taught me something different about what a small business actually needs. Going full-time was the obvious next step. I still build the same way I started: by hand, no templates, just faster, cleaner sites built around your business.
Years building websites for real businesses — from sole traders to record labels.
Of my clients own their sites outright. No platform lock-in, ever.